I recently completed my latest photography project and thought I would write a post to explain the concept/message I am conveying with the images. I am very intrigued to find out what people think about the photographs (below) e.g. if they communicate my feelings in the way I had hoped. As I am developing my photography skills over the next few years, I will be looking for valuable feedback from all of you !! no pressure... but if you have 5 minutes at work to drop me a few lines I would be very grateful.
I have been making a concerted effort over the last 18 months to use my creativity within my current place of work. For those of you whom are aware of my current employers, you will understand why it took a while to embed my ideas! It was initially like being in a rubber dingy trying to push an oil tanker of course! That said, I managed to get some traction on 2 projects and was very surprised at the enthusiasm from the higher echelons. One such project was the one you see now. Although, firstly I will need to explain the difference between the Corporate message (e.g. for the images to be displayed within the London offices) and my own personal project (for my own exhibition).
Corporate = Two of the five 2011 key corporate priority areas for my department are around 'Growth' - 'Capacity for Growth' and 'Personal Growth'. Being aware of these, I decided to put forward a proposition to photograph 20 members of the department throughout the 'Movember' charity moustache growing event. The idea being to capture some strong imagery around growth that could be used for corporate materials and also be showcased (framed on a feature wall etc) within the office.
Personal = The British Journal of Photography is a great read for anyone interested in photography, many articles explain how professional photographers across the globe develop their own personal work. A central theme is to use your own experiences to portray personal messages that will resonate with others. As I began the corporate project, it became clear there was a way I could frame my personal experiences 'to-date' of the corporate world!. In short, through years of development and coaching (both consciously and unconsciously) certain corporate machines will mould and promote a specific type of individual. This factory line approach is obviously very successful for the companies bottom line and I am genuinely amazed by how it was developed and how it continues to grind results.
This model of people management (I use the term loosely and with an air of irony) is successful for individuals who are very task orientated and open for developing inline with corporate wishes. However, there are instances where an individual may have been caught up in the machine and may have been fighting 'the vampires blood as it coursed through his veins' for many years, as the business has tried to squash their square peg through a round hole!
These and many other thoughts gave birth to my personal project 'Growth Conformity'! By lighting the subjects in the studio and enforcing a universal pose, stance and visual focus point, I was able to create controlled images. As did the fact they had all chosen to conform to growing a moustache for charity. This was enhanced further in post-shoot editing by my choice of a uniform dark colour palette. The overall message I am portraying is 6 'individuals' ultimately conforming, consciously or not!
I am thinking about eventually adding a final image to the project to create another personal dimension, so watch this space....
Thanks for reading. Adios Amigos
The cathartic musings of a CRE8IV mind, living at the EDGE of chaos.